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Life insurance in BC: how it works and who licenses agents

A plain-language guide to buying life insurance in British Columbia: the main types, what changes the price, and how to check that the person selling it is licensed.

Education only. Insurance is arranged for clients in Ontario and British Columbia.

Quick answer

Life insurance in BC is a contract with an insurance company that pays a lump sum, the death benefit, to the people you name. The Insurance Council of BC licenses and regulates the agents who sell it. Prices depend on your age, health, smoking status, the amount and the type of policy, and each insurer sets its own.

On this page

How life insurance works for British Columbia residents

Life insurance is a contract between you and an insurance company. You pay premiums. If you die while the policy is in force, the insurer pays a lump sum, called the death benefit, to the beneficiaries you name. People in Vancouver, Victoria, Kelowna and across BC use it for the same reasons as everyone else: to replace income for a family, pay off a mortgage or other debts, cover final costs, or leave money to family or a charity.

If you are searching for life insurance in Vancouver, the product is the same as anywhere in the province. What changes from place to place is the cost of living and the size of the mortgage, which affect how much cover people look at. Our page on how much life insurance you may need walks through adding up debts, income and goals.

Who regulates life insurance agents in BC

In British Columbia, insurance agents, salespersons and adjusters are licensed and regulated by the Insurance Council of BC. They must meet education requirements and follow the Council’s Rules and Code of Conduct, as well as provincial and federal law. Source: Insurance Council of BC, What to expect from an insurance agent, as of 5 November 2026.

The Council’s licensing pages cover the life insurance agent licence and the Life Licence Qualification Program (LLQP), and it keeps a public licensee directory. Separately, the BC Financial Services Authority (BCFSA) publishes a way to find an authorized insurance company and to report a concern. See BCFSA, Insurance, as of 5 November 2026.

AplusWealth’s advisors are licensed to sell life insurance in Ontario and British Columbia. We arrange insurance only for clients in those two provinces, and our education pages are for all Canadians.

What the Council says to expect from an agent

The Council’s Code of Conduct for BC licensees includes protecting clients’ interests and privacy, evaluating clients’ needs, disclosing all material information, and avoiding conflicts of interest between themselves and their clients or insurance companies. In practice, the Council’s consumer page says an agent is expected to:

  • determine your insurance needs and objectives,
  • make recommendations that are consistent with those needs,
  • make full and fair disclosure of all material facts so you can make an informed decision,
  • disclose any conflicts of interest about their recommendations, and
  • answer your questions clearly or find the answers.

Source: Insurance Council of BC, as of 5 November 2026.

Questions the Council suggests asking your agent

The Council publishes a list of questions to ask before you buy. Some of them:

  • What date does the coverage come into effect?
  • Do you know what is not covered by the policy?
  • Is this policy replacing another one, and if so, why, and what happens to the old policy?
  • If you cancel, will you be charged a fee?
  • Will the premiums stay the same, or change at some point, and why might they change?

Source: Insurance Council of BC, Questions to ask your insurance agent, as of 5 November 2026. These are good questions for any agent, including us.

Types of life insurance sold in BC

There are two main types of life insurance: term and permanent. Whole life and universal life are the most common kinds of permanent insurance. Term covers a set number of years. Whole life and universal life are designed to cover you for life while the policy stays in force. With universal life, the account value and the premium needed can change with investment returns, so more premium may be needed to keep the policy in force (FCAC, Life insurance, as of November 2026). Read more on term, whole life and universal life. Two related pages cover no-medical life insurance and life insurance for seniors.

What affects the price is the same list in every province: your age, health, whether you smoke, the amount, and the type of policy. We do not list prices on this page. Insurers set their own, so people compare several. Insurers we work with include Industrial Alliance, Manulife, Beneva, RBC, BMO, Foresters, Canada Protection Plan and Assumption Life.

Talking with a life insurance advisor in Vancouver and across BC

Advisors meet BC clients by phone or video, so you do not need to travel to see one. Our BC mailing address is 970 Burrard Street, Unit 112, Vancouver, BC V6Z 2R4, and our head office is 180 Steeles Ave West, Unit 213, Thornhill, ON L4J 2L1.

To pick an advisor, use find an advisor, or read how to choose one on our guide to choosing an advisor. Clients in Ontario can start from life insurance in Ontario.

Questions people ask

Who regulates life insurance agents in BC?

The Insurance Council of BC licenses and regulates insurance agents, salespersons and adjusters in British Columbia. Licensees must follow the Council’s Rules and Code of Conduct. The BC Financial Services Authority (BCFSA) is a separate body that lists authorized insurance companies.

How much does life insurance cost in BC?

It depends on your age, health, whether you smoke, the amount and the type of policy, and each insurer prices differently. We do not publish prices on this page. The GetCovered app shows sample prices from several insurers, which stay illustrative until an insurer reviews your health answers.

Can I get life insurance in Vancouver without visiting an office?

Yes. Advisors work with BC clients by phone or video, and you can start online in the GetCovered app. An advisor reviews your file before it goes to the insurer.

Do I need a medical exam to get life insurance in BC?

Not always. Some insurers accept a health questionnaire for smaller amounts or younger applicants. Others ask for a paramedical exam or tests. Simplified issue and guaranteed issue life insurance ask fewer health questions. The trade-offs usually include a higher price per dollar of coverage, lower maximum amounts and, for many guaranteed issue life insurance policies, a period in the first years when a death from illness pays only a reduced amount or a refund of premiums. Terms vary by insurer.

How do I check that a life insurance agent in BC is licensed?

The Insurance Council of BC keeps a public licensee directory on its website, insurancecouncilofbc.com. You can search it by name before you buy.

Do you serve clients outside Vancouver?

Yes. We arrange insurance for clients anywhere in British Columbia by phone or video, as well as in Ontario.

Education only, not advice. This page explains how life insurance generally works for British Columbia residents. Each policy’s terms are set by the insurer’s contract. For advice on your own situation, talk with a licensed advisor.

Sample prices in the GetCovered app.

Built for learning first. Sample figures are estimates, not quotes or advice.

Photo of one of our two advisors, leftPhoto of one of our two advisors, right

Licensed advisors in Ontario and British Columbia.

Talk it through with a licensed advisor.

An advisor will contact you within one business day of your request.